Strategy

SIMS stands for Schuermann International Media Services and therefore has nothing to do with the successful computer game series SIMS as it is assumed in many cases.

Munich is self-explanatory due to the place of business. The deer antlers in the logo stand in strong contrast to the glamour and fast moving pace of the media industry due to their symbolism and are supposed to symbolise a down-to-earth attitude and the internationally highly acclaimed so-called German virtues.

The strategy results from the object of the company SIMS Munich GmbH which incorporates the following services according to its articles of association:

„Consulting Services for national and international companies in the media industry as well as procurement, acquisition and sales, production and co-production, trade and exploitation of audiovisual products and licensing rights.“